Ecommerce Conversion Optimization Tactics To Increase Sales


Starting an ecommerce site is not a piece of cake. It is never easy to run and maintain one, even when it is relatively easier as compared to running a traditional business. The only thing that makes it easier is that you can be hands on to your ecommerce business even while being in a remote area. All that is needed is a great internet connection.

The thing that makes ecommerce challenging is optimizing one’s site to generate traffic that will ideally turn out into sales. It is not simple; it is in fact a very complex process that needs careful study and research to really understand. Though very challenging, it is not impossible to learn—given the right concentration and focus.

There are now plenty of tools and tactics that can be used to possibly increase sales and generate more income for your business.

  • Removing product banners. A couple of ecommerce enthusiasts have led the way and conducted case studies to determine what tactics could possibly bring growth to an ecommerce site. In a research they have done in a certain hardware supply ecommerce store, the removal of product banners from the site brought about a higher click to sale conversion rate. This shows that sometimes, product banners can deter clients instead of attracting them. It also gives the notion that such marketing strategy does not do well for an ecommerce site.
  • Enable product search filters for a better user experience. Clients frequenting ecommerce sites are there because they expect to save time if they do online shopping as compared to mall hopping. It is a given fact, and is certainly why ecommerce made it big in such a short span of time. You should always see a fast transaction as a service your site is required to give your customers. Make sure you have product search filters that could make the experience even faster and easier for your clients.
  • Fast checkout processing. Like the previous one, this feature should be considered as an imperative for all ecommerce sites. Checkout processing should be done as fast as it could, and if you have to spend, do not think twice. Think of it as an investment you should really do for your business, as several surveys have shown how people have actually preferred ecommerce stores with express checkout features over those without them.
  • Call to action buttons. We all know of the saying “less is more”, which unfortunately does not always apply to ecommerce sites. There has been one case study done for a website selling athletic shoes and clothes, where the button with “Shop Now” translated to more sales as opposed to one that said “Store”. It could seem like a trivial change, but when you talk about people’s eyes and how it moves while navigating on a page, a button that calls for action is always better than one that does not.
  • Have a useful tool. In an ecommerce business, ranking is important to make it a success. In improving your ecommerce site’s ranking, having good quality links is very helpful. You can improve your site’s visibility to the web by providing your clients with other things apart from what you are trying to promote and sell. For example, you can include useful tools they can all benefit from—like online calculators, informative and entertaining blogs, etc. Just make sure that the extra useful tool you are going to provide will still be relevant to your items and services—to make sure you do not stray away from where you started.
  • Have product reviews. The truth is, your loyal patrons can actually sell and promote your items even better than any strategy. Many first time online shoppers rely on product reviews to make sure they get great value for what they pay for. They compare notes and ask around people who they know have already transacted with you and bought the very same product they are interested in. To achieve great product ratings and reviews, make sure you always provide excellent customer service and just sell high quality products you can vouch your name for.
  • Integrate image sliders. In starting an ecommerce business, you have to take note of the fact that it is your clients that you should always please. They can make or break your business, and can pretty much determine if your ecommerce journey will be a success or not. Image sliders please buyers because of the faster process it brings and the better experience they provide. They make product search a breeze, and has even been included in online buyers’ wish list when it comes to an ecommerce site features.
  • Have a FAQs section on your product page. Often overlooked by many ecommerce site owners, a FAQs section usually increases a website’s click through rates, as well as its conversion rates. It is mostly favored by online shoppers because: (1) it saves them time; (2) it shows they are valued; and (3) they will have quick answers to their queries, which then leads to faster decision making and more sales.

Ecommerce patrons are not at all hard to please. Most of them are in fact easy to please people who look for websites providing great quality products and useful information. It is more ideal for a website to have both at the same time, which will most likely give the notion that it is better than its competitors.

Sites that only feature their products and services will most likely lose to sites with tools that could be used by its site guests. Also, the ease and convenience of a website’s checkout processing and the whole shopping experience are two of the things that matter the most in ecommerce. People look for the site that can provide them a time saving, convenient shopping experience, and sometimes even more than that. A website that shows its clients they are appreciated always will be more profitable and successful as compared to those who only care about their sales.

Learn to appreciate your clients and really tap into their interests to know what they need and what they want. It is always best to please them, for your business exists because of their patronage.

Comments are Closed