Magento Enterprise: eCommerce Platform Review
Magento Enterprise is one of the top three enterprise level ecommerce platforms in the world to date. Its platform is robust, offering a wide variety of options and features that make it adaptable to most businesses at the level recommended. Though many choose the software to “grow into it”, it’s definitely a solution that requires businesses to have the cashflow to make the most of it. Magento stands out amongst other options for its potential as well as the example companies that find themselves amongst their ever growing client list.
One of the biggest questions that ecommerce business owners wanting to make the move to Magento Enterprise ask is: How much exactly does it cost? Without engaging in a salesy consultation, finding the real information can be hard as Magento is dependent on a variety of site requirement factors.
Now, Magento has a direct cost and what we can call “Affiliate costs”. The direct cost of Magento is approximately $15,000, which is a recurring annual fee that covers everything from support to the price of the platform itself. Depending on your specifications this can range up to the hundreds of thousands of dollars and even to the million mark upfront or per year. The affiliate costs are secondary costs associated with using Magento.
This includes two main affiliate costs that stand out and really tag onto the price. The first, is that there is a hosting fee that will come from seeking out a third party or building an in house hosting solution for the site that will match PCI compliant standards.
The main reason behind this is that Magento wants to relegate security costs and concerns to its clients opposed to footing the bill themselves. Being responsible for security substantially increases team size or cost on the enterprise level due to the size of the sites and the revenue amount. The amount of credit card information that is processed by enterprise ecommerce sites make them a target for hackers.
This can turn off some interested clients but for others is actually a good feature. This limits the amount that Magento can charge for the hosting which would potentially be at a massive markup.
This also puts the full power in the hands of the customers to create a custom and thus much more unique and challenging security system. It really depends on how much the particular business either trusts the Magento team to handle security or how much control their company wants over any potential threat.
Ease Of Use
From the email marketing feature to the content management system that is included, every feature is fairly easy to use but does require some research and practice using it to be effective.
The backend is pretty straightforward. Magento has an expansive amount of features and a community that makes it constantly evolving. Magento has more extensions/plugins and addons that make it capable of doing whatever is needed within reason.
Its support is effective, capable of helping most customers effectively with whatever they need in terms of setup or site adjustments with an abundance of online communities catering toward answering any additional questions. The drawback of the support is that it’s a pretty expensive but is an absolute requirement.
However enterprise edition of Magento has made changes that definitely put pressure on more of its dedicated users. Like most software companies Magento rolls out updates or options that are almost a requirement to pick up to remain competitive.
Due to the expansive addons and extensions that are available, the opportunity for growth using magento is pretty much limited only by two things.
1. First, the team’s ability to use the software itself and be able to gradually familiarize themselves with Magento.
2. Second, the limits of your team in terms of size to address specific onsite or funnel issues responsively during the interim where Magento use is being adjusted to.
3. Third, the budget of your company to get the entire system in order and effectively market. The full extent of Magento as an effective solution lies in its ability to create a clear picture of how your marketing budget is being used in conjunction with how your website is converting that traffic from its referrers.
The massive growth of mobile users for purchasing through applications and browser based activities has led to Magento’s team creating an optimized system for making the mobile shops easier and cleaner to use. While not necessarily easy still, it’s an improvement on its previous setup for mobile users. The mobile site is dependent on the hosting that is chosen upon. Mobile users require near instant speed and have a high bounce rate due to the nature of either site mechanics or what their purpose is for visiting.
How It Stands Up
In terms of price, Magento is comparable to its competitors. Though the hosting problem is one that stands out and is harped upon by its critics and praisers, Magento’s usability and potential makes it still one of the top rates and most used platform despite the rise of lesser known platforms attempting to make a wave.
While other choices may possess more out of the box advantages than Magento, few others have the vast number of options that makes Magento an asset to any team that decides to use it. Whether it is a fit or not for your business is dependent entirely on your team and budget, as Magento’s flexibility make it the perfect solution for total control over your enterprise eCommerce business.