Problems Encounter Creating eCommerce Website
Like in everything we do, creating an ecommerce website takes time and effort before it can be truly considered a success. It is no surprise, as we know technology can be very complex and confusing, all at the same time. Patience is something we cannot buy; thus, it is crucial for us to know that we will surely encounter road blocks before an ecommerce website is launched.
These problems are all normal and should not be taken with hysteria. It happens, and if it does, should just always be charged as a learning experience. Ecommerce is business made easy, but it does not start easily. It sure takes a deeper understanding and an effort to truly comprehend with the changing trends to be updated.
What are the most common problems we can possibly deal with when creating an ecommerce website?
- Duplicate content. Search engine optimization (SEO) experts know this one for a fact. Creating an ecommerce website usually comes with the objective of making it big in the industry. In ecommerce, it is imperative to at least have an idea of how to boost your current ranking in search engines. It is complex and overwhelming, but to at least have a background of what it takes and what has to be done to ace your ranking is very helpful.
- Security and privacy. Now that everybody uses the internet, it has become a big challenge for all websites to make sure their data are secure, and remains secure. There have been various instances of website hacks that compromised data that was supposed to be confidential. It is a nightmare for everyone, and should always be a priority for anyone who wants to create their own website. For starters, it is always best to look for a great platform providing better security.
- Thinking what digital marketing strategy to adapt. Now that ecommerce looks like it is here to stay, and is rapidly spreading its popularity even amongst offline businesses, it can be hard to choose which marketing strategy would work best for you. The choices keep multiplying every day, and it could be challenging to see which one of them is the perfect fit. A good way to check is to see which of them could be relatable for your target audience. Social media marketing is probably the safest and most effective way, as it is also among the most cost efficient strategies you can try.
- Space problems. This challenge can be a little ironic, as we know of the internet as the World Wide Web. If it really is so, how could it run out of space? Look around and scour the web, and you will immediately know why. The internet is now crowded with so many sites. And why not, people now can learn to build one on their own with the readily available online tutorials. Now that it is easier to develop websites, there will naturally be quite a shortage in space. Sometimes, the only way is to as much as possible make sure that your website is verified and secure, so as not to get penalized and not to get affected if ever it will get to a point that there would be a need to lessen websites.
- Arguably one of the most complex truths you have to learn when embarking on an ecommerce journey, logistics could very well be one of your biggest challenges in creating an ecommerce site. The problem can arise when customers from different parts of the globe start taking notice of your ecommerce store. Popularity worldwide is something you must have as an objective even from the very start, but it could be challenging when you lose track of where they are in the world. It is crucial to invest in a logistics tool. Other than that, you might also want to try hiring a logistics firm to lecture you on the basics so you will at least have an idea.
- Developers disappearing. This sounds bad, but yes, unfortunately, it can happen. And it has actually happened quite a lot of times that it deserves to be mentioned and highlighted here. It is a worst case scenario, which is exactly why every ecommerce site owner must be prepared for it. There have been instances when a developer can be so in demand, he has to leave your project in a pending state because of his other projects. It can be called unethical, but sometimes because you are desperate to have your site done by the best of them, you settle. The problem is when after they are done with their other stints and are finally back to tweak yours, the tricks that should have been perfect for your site have been lost in the process. Your site was the one that ended up as a sacrifice. That is where you should have a Plan B. Look for a developer who knows what he is doing and is able to prioritize you. That should always be the plan, even. Insist on a contract if you must, and then go from there.
- Optimizing the site to have faster loading time. It could seem trivial to some, but is just as equally important as all the others. Your site should load fast, or your clients will get frustrated and will most likely just jump to another site. They prefer ecommerce sites over malls because of the time it saves them, but when they feel they have time wasted over sites that take forever to load, you cannot blame them if they go back to their old shopping habits and totally forget your site.
The problems that are possible roadblocks to your ecommerce site launching success are all normal—they happen to most websites. The key is to always expect the unexpected, and do your own research regarding the challenges that have been faced and overcome by the sites that have managed to make it big. Use them as ways to make your website a better, stronger one, which can stand the test of time and internet ordeal.
Know that in every business, there are always risks and challenges. Keep improving and you know you’ll make it.